Tackling Type 2 diabetes with brand and performance


The Brief

Habitual is a subscription-based, medication-free solution to type 2 diabetes. We were tasked with creating digital and performance assets with some telling brand stories and the rest driving results.

°Small World clearly understands the relationship between creative and performance. They created a suite of assets for Paid Social in best practice formats and several variations for us to test and optimise with.

Napala Pratini

The Work

30+ assets for website, organic social and paid social.


Total relaunch of the website, £37 CPA (previously £58), £3M raised to date.