Daring the world to date better

Inner Circle

The Brief

Dating app Inner Circle had us create a campaign to promote their new suit of Date Conscious features designed to stop ghosting and lead to more meaningful conversations.

We loved working with °Small World to bring our proposition to life. Their challenger thinking helped reframe a category that’s in dire need of a shake-up.

Crystal Cansdale
Head of Communications

The Work

A campaign that went live across PR, OOH, Influencer, Paid Social and CRM designed to shock singles into dating better by putting the ridiculous numbers around traditional dating apps into context.


Coverage in Tech Crunch and London Daily News. A slew of new approved members.

Inner Circle
Creative Campaign