Telling the world why they should shop black


The Brief

An OOH campaign for Jamii, a marketplace for black-owned British businesses.

°Small World have been trusted partners for a while now. It’s no surprise they managed to understand and bring our brand to life so vividly for our first ever OOH Campaign. We’re beyond thrilled with the result, seeing your ad out there on big billboards is special.

Khalia Ismain

The Work

An execution that went live across 300 placements across London in the lead-up to Christmas in partnership with Clear Channel.


A 254% increase in web traffic during the campaign period.