Santa Quits!

Ocean Bottle

The Brief

Drive awareness for little-known Ocean Bottle, the brand that removes 1000 plastic bottles from the ocean for every bottle bought, across the most busiest media moment in the year, Christmas.

The Work

A multi-channel Christmas campaign complete with a film, OOH and projection stunt aimed at drumming up earned media and converting customers through the funnel on paid social.


Brand awareness up to 35.8%, a 50% increase in positive sentiment around the brand, average order value up 10%, a x1.8 return on ad spend and 8.2 million bottles removed from our oceans thanks to bottles sold by the campaign.

Ocean Bottle
Creative Campaigns
  • Specialist Strategist - Stacey M
  • Creative Stalwart - Matt J
  • Maker - Peter L
Taking back Christmas with earned and paid

The reusable bottle brand that removes plastic from our oceans took over the UK for Christmas 2022. With °Small World (and Santa’s) help the multi-channel creative campaign shot brand awareness up by 8%, led to a 50% increase in positive brand sentiment and drove a x1.8 return on ad spend. Ultimately, sales from the campaign led to the removal of 8.2 million plastic bottles from our oceans.