Cleaning up with sustainable cleaning products on Paid Social

Purdy & Figg

The Brief

Paid Social Ads for rapidly growing DTC sustainable cleaning products brand Purdy & Figg’s Counter Clean range.

The °Small World process allowed us to quickly, efficiently and cost-effectively deliver a large number of assets for our Counter Clean campaign. The shoot was seamless and had platform best practice in mind.

Jack Rubin

The Work

A set of 25+ assets communicating 5 consumer benefits, we also delivered every individual scene as modules for building future assets.


The campaign sold out in the pre-sale phase (10,000 units).

Purdy & Figg
Paid Social