Showing a scaling rum brand the power of TV

RedLeg Rum

The Brief

TV Campaign for RedLeg Rum, a brand with great distribution needing to gain brand awareness at scale.

The Work

A 30" TVC distributed nationwide across ITV’s full suite of channels.


The Grocer’s ‘Ad Of The Week’. 40% increase in search impressions, 427% increase in web traffic in target regions, 22% sales uplift in target regions. 3% lift in general awareness and 19% lift in unaided awareness.