Telling the world why they should shop black with OOH.


The Brief

Only 2.6% of venture capital goes to Black and Latinx founders (CNBC, 2020). Jamii is a business that sets out to change that. It’s a marketplace for British Black-owned businesses that let people use their purchasing power to grow diverse vibrant businesses with unique stories to tell. We launched Jamii’s first-ever Out Of Home (Billboard) campaign.

What We Did

Set against the backdrop of Christmas we told gift getters why Jamii stood out from the pack. A one-stop location for the most unique gifts crafted by black creators.

The Outcome

The campaign went live in 300 placements across London leading to a 254% increase in traffic to the Jamii website during the campaign period.
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°Small World have been trusted partners for a while now. It’s no surprise they managed to understand and bring our brand to life so vividly for our first ever OOH Campaign. We’re beyond thrilled with the result, seeing your ad out there on big billboards is special.

Khalia Ismain, Founder