Launching a modern pet wear brand.


The Brief

Westley is the new pet brand offering thoughtfully designed essentials for dogs and their humans. Westley brings meaningful minimalism into the pet product market to encourage a quality over quantity lifestyle. We were tasked with launching the brand across website and social.

What We Did

We took the founders through a brand and content workshop which helped to define the creative direction for a challenging but delightfully fun shoot with 5 dogs.

The Outcome

The result was over 50 brand assets across photography, videography and design to be used across the Westley site and social channels.
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Working with °Small World we managed to bring our brand to life across numerous touchpoints. They helped us form a better understanding of who we were as a brand and how we might show that in content. We were impressed with the wealth of flexible assets we managed to get out of the shoot.

Alex Gibber, Co-Founder