Tackling type 2 diabetes with brand and performance.


The Brief

The world spends trillions treating the outcomes of obesity. Habitual have pioneered a dramatic new weight loss programme that is helping patients reverse type 2 diabetes through total diet replacement, daily habit change and dedicated support. They needed help crafting creative to tell diabetes sufferers how Habitual could help and shine a light on some of their success stories.

What We Did

We created 30+ assets for website, organic social and paid social. We worked with their growth team to create performance driving creative for their January Taster Week campaign. We worked with their brand team to create testimonial assets revealing the emotional benefit patients got from using Habitual.

The Outcome

A suite of creative assets fit for the individual purpose of communicating their brand proposition and providing ammunition for performance marketing.
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°Small World clearly understands the relationship between creative and performance. They created a suite of assets for Paid Social in best practice formats and several variations for us to test and optimise with.

Napala Pratini, Co-Founder