Driving traffic for vitamins via TV.
Your health is important but nobody likes taking piles of pills. Zooki set out to solve that problem. Forget everything you know about supplements. They’re the science-led, great-tasting vitamin designed with absorption in mind. With 40 million pills replaced to date they’re easy to fit into your daily routine. Zooki managed to secure ad placements on Digital TV (DTV) through our partnership with Sky Adsmart and we were tasked with creating a 30" ad.
What We Did
We took Zooki to TV for the first time and told consumers how the product makes a genuine change to your mood and daily routine, not just your health.
248,000 people saw the campaign (2% over benchmark). The campaign led to an increase of 112% in web traffic to Zooki’s site.
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°Small World delivered our first ever creative campaign and helped us with the process of getting it on TV. If you want insightful strategy and agency standard creativity packaged in an altogether new and exciting way, then they're your people.